Talking freely about SOA has always been a bit embarrassing. I live in The Netherlands and the acronym SOA stands for “Sexual Transmitted Disease” in Dutch. STD translates into SOA. So when I talk about SOA, I immediately know if I am talking to a techie or not. Despite all the buzz talk, SOA has not yet been as viral as expected. SOA has been around for quite some time – some even call it yet another reinvention of an old concept – but it seems very hard to get it implemented. This is mostly because we are taught not to fix something that isn’t broken and the truth is that most point-to-point connections just work. So there is no obvious need to start using a SOA.